Navigating the Florida Keys Real Estate Market in 2025
As the top-selling real estate agent in the Florida Keys with 28 years of experience at Coldwell Banker Schmitt, I’ve seen the market evolve through booms, corrections, and everything in between. The 2025 Florida Keys real estate market is dynamic, offering opportunities for buyers and sellers who act strategically. Here’s what you need to know to make informed decisions, backed by the latest data from Coldwell Banker Schmitt.
A Market of Paradoxes
The Florida Keys market in 2023 showed resilience despite a correction, with the third-highest dollar volume of sales in history, yet the lowest number of sales in a decade. This paradox highlights a market adjusting after the peak of 2021-2022, with high average sale prices ($671,703 in 2020, up 7.8% from 2019) and low inventory (1,871 properties in 2020, the third-lowest on record).
For sellers, this means pricing strategically to attract serious buyers in a competitive ...

Unlocking Investment Potential in the Florida Keys
The Florida Keys real estate market is a goldmine for investors, and as the leading Coldwell Banker Schmitt agent with 28 years of experience, I’m here to help you capitalize on it. From vacation homes to commercial properties, the Keys offer diverse opportunities. Let’s explore why 2025 is the year to invest.
A Resilient Market with Growth Potential
Despite a 35% drop in residential sales from 2021 peaks, the Florida Keys market remains strong, with median prices in the Lower Keys reaching $1.275M in November 2024, up 27.5% year-over-year. Limited land and high demand ensure long-term appreciation, making properties a smart investment. New developments with amenities like private docks and clubhouses add value.
Why Work with Me?
With a remarkable $390 million in sales volume, I bring a wealth of experience and market insight to every investment opportunity. Backed by Coldwell Banker Schmitt’s #1 ranking since 20 ...

Why the Florida Keys Luxury Market is Your Next Investment
The Florida Keys luxury real estate market (homes over $1.3M) is a beacon for high-net-worth buyers, and as the #1 agent at Coldwell Banker Schmitt, I’m here to guide you through this exclusive opportunity. With 28 years of experience, I’ve helped clients secure some of the most coveted properties in the Keys. Here’s why the luxury market is heating up in 2025.
Luxury Market Trends
Coldwell Banker Schmitt dominates the luxury segment, selling 50% more properties over $1.3M than the #2 company in 2022. Despite a 28.6% drop in luxury sales in Q1 2023, the market is normalizing, with average sale prices down only 5% compared to the overall market’s 1%. Inventories of unsold luxury homes rose 65%, offering more choices for discerning buyers.
This normalization signals a buyer’s market for luxury properties, where strategic offers can secure exceptional value. For sellers, my expertise in Coldwell B ...

Florida Keys Real Estate Market Report – March 2025

Market Overview

The first quarter of 2025 revealed notable changes in the Florida Keys real estate market. Below is a concise summary of key trends and statistics compared to March 2024.

Key Metrics

Number of Sales



Overall: Down 3% from Q1 2024.




Upper Keys: Decreased by 7.8%.




Middle Keys: Dropped 16.8%.




Key West: Fell 4.6%.




Lower Keys: Increased by 19.5%.



Average Sale Price



Keys-Wide: $1,073,416, a 10.2% decrease from last year.




Key West: Strongest performer at ~$1.25 million.



Sale Price to Original List Price



Homes sold for ~90% of the original asking price, consistent with 2024.



Average Price Reduction



Keys-Wide: Sellers reduced prices by 4.1% on average.




Middle Keys: Highest reductions at 5.2%.



Days on Market



Average: 98 days, up from 83 days in March 2024.



Number of Listings



Overall: t ...

Why Isn't Your Home Selling?
Every home seller dreams of a smooth, quick, and lucrative sale. However, even in a seller's market with a limited housing supply, there can be obstacles that slow down or hinder the sale of your home. Here are three common factors to consider if your house isn't getting the offers you were expecting.
Restricted Viewing Opportunities
It's simple: If buyers can't see your home, they can't fall in love with it. Restricting viewing times can significantly reduce the exposure of your property. Keep in mind, some keen buyers may be coming from out of town and may not have the flexibility to work around tight viewing windows. The takeaway here is clear: Maximize your home's availability for viewing.
Overpricing
While it's natural to want to make the most profit from your sale, overpricing can repel potential buyers and prolong your home's stay on the market. As Jeff Tucker, Senior Economist at Zillow, points out: "Sellers who price and market their home comp ...