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Real Estate Florida Keys Blog

Thursday, August 6, 2026   /   by Lela Ashkarian

Florida Keys Real Estate Market Update

Florida Keys Real Estate Market Update
January–July 2026 compared with 2025
Lela Ashkarian, PA, ABR, CRS, GRI, e-PRO 
29 years serving the Community 
The Florida Keys real estate market is showing renewed strength. During the first seven months of 2026, 1,189 residential properties sold Keys-wide—12.4% more than during the same period last year.
The average sale price increased 12.5% to approximately $1.45 million. Total sales volume reached $1.72 billion, a strong increase of 26.4%. Simply put, more homes are selling, and buyers are spending more money than they did last year.
There are also fewer properties for sale. Active listings dropped 8.2%, while the available supply fell from 10.2 months to 8.3 months. This means buyers have fewer choices, which may help well-priced homes attract more attention.
However, pricing remains very important. The average property took 109 days to sell—12 days longer than last year. Homes sold for about 93.7% of theil ...

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Saturday, July 18, 2026   /   by Lela Ashkarian

Not all luxury real estate markets are created equal.

Hey there, I have a thought to share with you today, and I hope you and your family are doing beautifully.
Having lived in the Florida Keys since 1984 and serving this extraordinary community in real estate for nearly three decades, one thing has always been at the heart of my business: delivering exceptional service with a true super-servant attitude.
Not all luxury real estate markets are created equal.
In many places, buyers compare homes by price per square foot. But in the Florida Keys, that only tells a small part of the story. Here, buyers are not simply purchasing square footage. They are investing in a lifestyle, a feeling, and a rare island experience that cannot be duplicated anywhere else.
You can build another luxury home, but you cannot create more coastline. You cannot manufacture more turquoise water. You cannot reproduce the magic of island living in the Florida Keys.
That is the power of scarcity.
With only one Overseas Highway connecting this breathtaking cha ...

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Thursday, July 9, 2026   /   by Lela Ashkarian

The Best Real Estate Agent Isn’t Always the Nicest One ! Comfort is cheap. Honesty saves you $25k.

The best agent for you isn’t the nicest one.
It’s the one willing to tell you your house is overpriced before the market does it for free in week 12.
Comfort is cheap. Honesty saves you $ thousands.
The Best Real Estate Agent Isn’t Always the Nicest One
In real estate, there is a significant difference between an agent who tells you what you want to hear and an agent who tells you what you need to hear.
Most sellers understandably want to believe their home is worth as much as possible. After all, a home is more than a property—it is years of memories, hard work, improvements, and emotional investment. The challenge is that buyers do not purchase emotions; they purchase value.
Has anyone shown you what your home's true value looks like in today’s market?
The market is the final judge.  
A pleasant agent may promise an ambitious price to secure a listing. For a few weeks, everyone feels good. The seller is happy. The sign goes up. The photogr ...

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Monday, June 29, 2026   /   by Lela Ashkarian

Old Keys Charm Meets Today’s Real Estate Strength

Like many old Keys landmarks, it has a history full of colorful stories. Local lore says that in the late 1930s, an upstairs storage room was turned into a brothel to help bring in more business. The plan didn’t last long, supposedly because the fishermen were “better looking than the ladies.”
By the 1950s, the general store had closed, and the spot became known as No Name Pub, a relaxed bar and restaurant with cold beer, pool games, hearty food, and plenty of Keys character. In 1960, two Italian cooks introduced the pub’s now-famous pizza recipe, which is still enjoyed today.
One of its most iconic traditions began during the lively 1970s and 1980s, when patrons started pinning dollar bills to the walls. What began as a fun little gesture grew into one of the pub’s most recognizable features. Today, surrounded by thousands of signed dollar bills and decades of stories, No Name Pub remains a true piece of old Florida Keys charm, perfectly living up to ...

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Lela Ashkarian 305-395-0814
Lela Ashkarian
11050 Overseas Hwy
Marathon, FL 33050
305-395-0814
305-395-0814

The data relating to real estate for sale on this web site comes in part from the Internet Data Exchange program of the Florida Keys Board of REALTORS®. IDX information is provided exclusively for consumers’ personal, non-commercial use, that it may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing, and that the data is deemed reliable but is not guaranteed accurate by the MLS.
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