Lela Ashkarian, PA, ABR, CRS, GRI, e-Pro
You cannot compare the Florida Keys market to what’s happening in other parts of Florida.
Yes, the market has shifted from the frenzy years.
Buyers today are more analytical.
They’re evaluating insurance costs, carrying costs, rental potential, updates, elevation, dockage, and overall value much more carefully than they were a few years ago.
But waterfront homes are still selling in the Keys every single day.
What I’m seeing is that the homes performing best are typically the homes where sellers understand today’s buyer psychology and position the property accordingly from day one.
The Florida Keys buyer is often purchasing a very specific lifestyle:
boating
water access
vacation flexibility
island living
walkability
privacy
and lifestyle experience.
That buyer still exists.
But pricing strategy, presentation, and positioning matter more now than they have in years.
Different markets create different realities.
And the Florida Keys continue to operate very differently from many other parts of Florida.
Reach out anytime. Lela 305-395-0814 www.SearchFloridaKeysHomes.com/sell
Clients choose Lela because she brings decades of real-world experience, a servant’s heart, a strong work ethic, and deep knowledge of the Florida Keys lifestyle. She understands waterfront values, boating access, investment potential, vacation rental rules, neighborhood differences, and the emotional importance of finding the right island home.
Whether representing sellers, buyers, investors, or longtime residents, Lela brings calm confidence, skilled negotiation, market insight, and genuine care to every transaction. Her career is more than sales—it is a legacy of service, trust, and results across Monroe County and the Florida Keys.
Lela Ashkarian does not simply sell homes; she helps people build their future in the Florida Keys, one relationship at a time.
