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Not all luxury real estate markets are created equal.

Saturday, July 18, 2026   /   by Lela Ashkarian

Not all luxury real estate markets are created equal.

Hey there, I have a thought to share with you today, and I hope you and your family are doing beautifully.

Having lived in the Florida Keys since 1984 and serving this extraordinary community in real estate for nearly three decades, one thing has always been at the heart of my business: delivering exceptional service with a true super-servant attitude.

Not all luxury real estate markets are created equal.

In many places, buyers compare homes by price per square foot. But in the Florida Keys, that only tells a small part of the story. Here, buyers are not simply purchasing square footage. They are investing in a lifestyle, a feeling, and a rare island experience that cannot be duplicated anywhere else.

You can build another luxury home, but you cannot create more coastline. You cannot manufacture more turquoise water. You cannot reproduce the magic of island living in the Florida Keys.

That is the power of scarcity.

With only one Overseas Highway connecting this breathtaking chain of islands, waterfront property is permanently limited. That is why our market moves to a different rhythm than most of the country.

Recent market data ranked the Florida Keys among the nation’s top luxury second-home destinations. Vacation homes make up approximately 27% of the housing stock, with a median home price just under $1.2 million, while the top 10% of luxury listings begin around $4.7 million.

For buyers, owning in the Florida Keys is about more than real estate. It is about securing a rare piece of an irreplaceable paradise.

For sellers, understanding that unique value is the key to positioning your property successfully in today’s market.

Because in the Florida Keys, you are not just buying more house.

You are buying more horizon.

Wishing you an exuberant, healthy, and blessed day.

Lela Ashkarian
305-395-0814
www.SearchFloridaKeysHomes.com

 
 
 

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Lela Ashkarian 305-395-0814
Lela Ashkarian
11050 Overseas Hwy
Marathon, FL 33050
305-395-0814
305-395-0814

The data relating to real estate for sale on this web site comes in part from the Internet Data Exchange program of the Florida Keys Board of REALTORS®. IDX information is provided exclusively for consumers’ personal, non-commercial use, that it may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing, and that the data is deemed reliable but is not guaranteed accurate by the MLS.
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