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Your Florida Keys Dream Home Is Within Reach—Here’s How to Make Today’s Market Work for You

Tuesday, August 25, 2026   /   by Lela Ashkarian

Your Florida Keys Dream Home Is Within Reach—Here’s How to Make Today’s Market Work for You

There’s a great deal of conversation surrounding Florida real estate right now—and if you’re watching the Florida Keys market, here’s what you should know:
 
Opportunity exists for both buyers and sellers, but the right strategy makes all the difference.
Nearly 90% of recent Monroe County sales closed below the asking price.
 
If you’re buying, don’t hesitate to make an offer. There may be room to negotiate the price, terms, or both. A thoughtful offer can begin a productive conversation.
 
If you’re selling, pricing should be viewed as a strategy—not simply a number. Today’s buyers are informed and selective, and the way your property is positioned can shape the entire outcome.
 
Every property and situation is unique. Knowing where you have leverage—and how to use it effectively—is essential.  Below is the Video of the Property of the Week, Click on the Photo 
 
And when it comes to negotiating, that’s where I shine.
Considering a future purchase or sale in the Florida Keys? Send me a text, and let’s create the right strategy together.
Have an exuberant, healthy, and blessed weekend!
Lela
305-395-0814

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Lela Ashkarian 305-395-0814
Lela Ashkarian
11050 Overseas Hwy
Marathon, FL 33050
305-395-0814
305-395-0814

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