Tuesday, August 26, 2025 / by Lela Ashkarian
Florida Keys Market Update: A Shift Toward Buyers?
The Florida Keys housing market is showing clear signs of change.
Nationwide, Recent data reveals a surge in available listings—driven by a 31% rise in for-sale condos, a 26% increase in townhomes, and a 25% boost in detached single-family homes. This uptick in supply is creating new dynamics in one of the most unique and desirable markets in Florida as well
More Homes, More Choices
For buyers, the increase in inventory is welcome news. Homes are staying on the market longer, giving potential buyers more options to explore and stronger negotiating power. Unlike the frenzied seller’s market we’ve seen in recent years, today’s market is tilting toward balance—and in some segments, even toward the buyer’s side.
Demand Dampened by Rates and Prices
However, increased supply doesn’t automatically mean homes are flying off the shelf. Buyer demand has cooled noticeably due to elevate ...
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Monday, August 25, 2025 / by Lela Ashkarian
Procrastination by Design: A Hidden Advantage in Real Estate
Most people hear the word procrastination and think of missed deadlines, wasted time, or lost opportunities. But what if procrastination—done with intention—could actually be one of the most effective tools in real estate?
In our profession, timing is everything. When used with purpose, “procrastination by design” becomes less about delay and more about strategic patience.
Negotiations: The Power of the Pause
Rushing into negotiations can weaken your position. Sometimes, holding back on a response to an offer shows confidence, creates anticipation, and gives your client the upper hand. That pause also provides time to evaluate market data, gauge the other party’s motivations, and craft a more thoughtful counter.
Listing Strategy: Preparation Pays Off
In today’s fast-paced world, the temptation to “get it on the market quickly” is real. Yet, properties lau. ...
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sellersindemand, dreamhomegoalsfloridakeys, chooseashkarianforresults, floridakeyshomesforsale, sellsmartinfloridakeys, unleashyourhome'spotential, unlockyourhomepotential, expertadviceforsellers, lelaashkarian, floridakeysluxurylistings, discoveryourhomevalue, homevalue
Friday, August 22, 2025 / by Lela Ashkarian
What This Means for Buyers
For buyers sitting on the sidelines, this could be a turning point:
Lower borrowing costs – Even modest declines in mortgage rates can improve monthly affordability and purchasing power.
More inventory opportunities – Some sellers may re-list homes, expecting stronger buyer demand.
Refinance potential – Buyers who purchase now at slightly higher rates may soon have the option to refinance if cuts materialize. If you are searching homes in the keys Register to this link below and view the entire Florida Keys MLS listings in your price range www.SearchFloridaKeysHomes.com Thank you ?? Lela 305-395-0814, Lela@Cbschmitt.com, Coldwell Banker Schmitt
?? So many people put their buying plans on hold when homes were selling faster than the speed of light. They didn’t want to deal with the intensity, the stress, or the constant bidding wars. Now may be the moment to re-enter the market with less pressure and more negotiating p; ...
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sellersindemand, dreamhomegoalsfloridakeys, floridakeyshomesforsale, sellsmartinfloridakeys, unleashyourhome'spotential, unlockyourhomepotential, expertadviceforsellers, lelaashkarian, floridakeysluxurylistings, discoveryourhomevalue, smartsellersdecide, coldwellbanker, toplistingagent, partnerwiththebest, investmentproperitesinmarathon, benefitpurchasinginfloridakeys, internatioanlpresidentelite, keycolonybeachvacationrentals, marathonfloridakeys, homevalue
Thursday, August 7, 2025 / by Lela Ashkarian
The Market Sets the Price, Not the Seller: Why Pricing Strategy Matters More Than Ever
Life is harder now. The real estate landscape has fundamentally changed in the Florida Keys and nationwide, forcing us to confront an uncomfortable truth: the market sets the value, not our wishes or past investments. After years of unprecedented seller advantages, we're witnessing a sobering correction where pricing strategy has become the difference between a successful sale and a property that sits stagnant for months.
The New Reality: Marketing Exposes, Buyers Decide
Marketing doesn't sell properties—it exposes them. No amount of beautiful photography, compelling descriptions, or aggressive promotion can overcome poor pricing. When a property hits the market at the wrong price point, buyers instinctively know. They compare, they calculate, and they move on to better value propositions. The market speaks through its actions, and right now, it's speaking loudly about overpriced pro ...
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sellersindemand, chooseashkarianforresults, dreamhomegoalsfloridakeys, floridakeyshomesforsale, sellsmartinfloridakeys, unleashyourhome'spotential, unlockyourhomepotential, expertadviceforsellers, lelaashkarian, floridakeysluxurylistings, discoveryourhomevalue, smartsellersdecide, toplistingagent, partnerwiththebest, marathonfloridakeys, homevalue
Wednesday, July 30, 2025 / by Lela Ashkarian
Sellers - your house has been on the market for 45 days and you want to fire your Realtor.
Before you do, let me tell you what we are seeing with those types deals.
That agent you're frustrated with? They're probably telling you things you don't want to hear - “drop the price, fix the inspection items, stage the house, etc.” You’re thinking they're just not trying hard enough.
Here's the reality: I'm watching deals fall apart daily because sellers won't accept that we're in a different market now. Buyers have inventory to choose from, interest rates are still elevated, and they're being surgical about every dollar they spend. The housing market is a living organism that’s constantly evolving.
The listings that are moving? Those sellers listened when their agent said the comparable sales from April don't matter anymore. They made the repairs. They got realistic about pricing. They worked WITH their agent instead of blaming them for market cond; ...
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sellersindemand, chooseashkarianforresults, dreamhomegoalsfloridakeys, floridakeyshomesforsale, sellsmartinfloridakeys, unleashyourhome'spotential, unlockyourhomepotential, expertadviceforsellers, lelaashkarian, floridakeysluxurylistings, discoveryourhomevalue, smartsellersdecide