Overpricing Your Property in the Middle Keys: Why Market Value Matters
As a top listing agent serving Duck Key, Marathon Key, and Key Colony Beach, I often hear the same question from sellers: “Shouldn’t I price my home a little higher to leave room for negotiation?” While it’s tempting to aim high, the reality is that overpricing your property is the most common mistake sellers make—and it can cost you both time and money.
The Pyramid of Buyer Interest
The graphic above perfectly illustrates the relationship between price and buyer visibility. Here’s what it shows:

At Market Value: About 60% of potential buyers will consider your property.

Above Market Value (+10% to +15%): Only 30% to 10% of buyers will look at your home.

Below Market Value (-10% to -15%): You capture the attention of 75% to 90% of buyers

Has anyone shown you what your home's true value looks like in today’s market?


What Happens When You Overprice?
Over ...

Why No Name Key Has… No Name? #History #FloridaKeys
https://youtube.com/shorts/qvzggh1SbNE?si=66XCJhUD1Wc-7oNH


Tucked away in the Lower Florida Keys, just visible from the Spanish Harbor Channel Bridge, lies No Name Key—an island as curious in name as it is in history. Though it spans just over a thousand acres and remains largely undeveloped, No Name Key has played an outsized role in the narrative of Key life beyond Key West. Its name, ironically, has been in use since at least 1849, when surveyor F.H. Gerdes referenced it in his Reconnaissance of the Florida Reef and All the Keys. The phrase “No Name” likely originated from its absence on earlier charts, simply labeled as the island with no name. Yet by the time Gerdes wrote his survey, the label had stuck, and it has remained ever since. No Name Key’s early development included a remarkable milestone: in 1915, it became home to the first school in the Lower Keys outside of Key West. Census data ...

If you're looking for the perfect blend of island beauty, peaceful living, and smart investment opportunities, explore the communities of Duck Key, Marathon, and Key Colony Beach in the Florida Keys. These areas offer more than just stunning ocean views—they provide a unique way of life. Whether you’re buying your dream home or preparing to sell your luxury property, you deserve a real estate partner who offers unmatched expertise, service, and results.

Lela Ashkarian is that trusted advisor. With years of experience and a deep connection to the Middle Keys, she brings personalized service and a proven track record to every transaction.
Why Choose Lela Ashkarian
Lela is recognized as one of the top agents in the Florida Keys. She has closed over 390 million dollars in real estate transactions since 1997. Her credentials include Certified Residential Specialist, Graduate of Realtor Institute, e-PRO, and membership in Coldwell Banker’s International President&r ...

Market Overview: What’s Happening in the Florida Keys

Based on the latest data from January through April 2025, the Florida Keys real estate market continues to demonstrate its unique position as one of America’s most desirable coastal destinations. The market shows healthy activity with new listings coming online across the Keys, while maintaining a balanced inventory of active properties as of April 30, 2025.

The Florida Keys market remains attractive due to its limited land availability, strict development regulations, and the perpetual appeal of its tropical lifestyle. This combination creates a natural scarcity that helps maintain property values even as other markets may fluctuate.

Why This Is an Excellent Time to Buy in the Florida Keys

1. Stable Investment Potential: Florida Keys properties historically retain their value well due to the limited supply and consistent demand for this unique paradise.

2. Lifestyle Benefits: Purchasing now means immedi. ...

Work is love made visible." – Kahlil Gibran
When we work with love, we are not just completing tasks — we are weaving our spirit into everything we do. True work is an offering, a way to serve, connect, and bring meaning into the world.
Work without love may fill our time, but empty our hearts. Let’s strive to make everything we touch a reflection of the love and passion within us.