The 10 Most Common Mistakes to Avoid When Selling Your Home
Selling your home is a big deal. It’s not just a transaction; it’s a major life move. But too often, sellers make simple mistakes that can cost them time, money, and peace of mind. Here’s what to look out for so your sale goes as smoothly and profitably as possible.
1. Pricing Too High
This is the number one mistake. We all love our homes, but pricing them based on emotion rather than market value can turn buyers away. Overpriced homes tend to sit on the market longer and often end up selling for less.
2. Skipping the Realtor
Trying to sell your home yourself may seem like a way to save money, but it can end up costing more. Without a professional, you risk poor marketing, mispricing, and missing important legal steps. Homes sold with agents often sell for more, even after paying commission.
3. Ignoring Repairs
If your home has leaky faucets, chipped paint, or outdated fixtures, buyers will notice. IgnG ...

Working with Lela Ashkarian is unlike anything you expect from a real estate experience. She’s not just a top-producing agent with over $390 million in sales—she’s the kind of person who walks into your life and makes you feel seen, heard, and protected. With Lela, you’re not a transaction. You’re family.

From the moment we met her, we could sense her deep commitment—not just to her craft, but to people. She’s fiercely loyal and intuitively tuned into your needs, often before you can even articulate them. Whether we were navigating a challenging negotiation or overwhelmed by the emotional weight of a move, Lela was a steady force—wise, direct, and always rooted in what truly mattered.
There’s no fluff with Lela. She tells the truth, and that’s rare. Her insights go beyond the typical market talk. She combines a sense of legacy, cultural wisdom, and clear purpose in every interaction. Sometimes she’s blunt, but never ...

We Live and Breathe the Market
July in the Florida Keys isn’t just a season—it’s a celebration of opportunity, beauty, and bold new beginnings. The islands come alive with color and culture, offering a lifestyle that blends adventure and relaxation in one unforgettable package.
Whether you’re diving into the crystal-clear waters, savoring local cuisine at lively summer festivals, or simply soaking up the sun, there’s no better time to explore what makes this place unlike anywhere else. July’s vibrant energy makes it the perfect backdrop for families, individuals, and dreamers of all kinds to imagine their next chapter.
And for those ready to make that dream permanent? July is your gateway. The Florida Keys offer a diverse selection of properties—from quaint island homes to world-class waterfront estates—each promising a lifestyle as rich and dynamic as the landscape itself.
Investing here means more than buying a home—it’s ...

Just a quick update on what’s happening in the Florida Keys real estate market—and why it matters for you!
Right now, sellers are having to give up more during negotiations. Why? There are fewer buyers in the market, and lots more homes for sale—in fact, we have 12.3 months’ worth of inventory. That means if no new homes were listed, it would take over a year to sell what’s already out there!
Even though the average home price has gone up, buyers are hesitant, and sales are slowing down. That tells us prices might not stay this high much longer.
?? If you’re a seller, you’ll likely get a better deal now than you will in 3, 6, or 9 months.
?? If you’re a buyer, you have more options than ever, and motivated sellers are open to deals.
Whether you’re thinking about buying or selling, let’s talk soon—timing can make all the difference.


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Enjoy 37.5 feet of dockage right out your back ...

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Why Listing Your Property Right Matters: The Real Reasons Homes Sit—And How to Avoid Them
Selling your home is one of the most significant financial decisions you’ll make. Getting it wrong can cost you time, money, and peace of mind. While every seller dreams of a quick, top-dollar sale, many homes languish on the market for months. The difference between a home that sells fast and one that sits often comes down to how you list it.
Overpricing: The Silent Killer
Overpricing is the most common reason homes sit unsold. It’s tempting to aim high, hoping for a big payday or “leaving room to negotiate,” but this strategy almost always backfires. Today’s buyers are savvy—they compare your listing to others in the neighborhood and know when a price is out of ste ...