Overpricing Your Property in the Middle Keys: Why Market Value Matters
As a top listing agent serving Duck Key, Marathon Key, and Key Colony Beach, I often hear the same question from sellers: “Shouldn’t I price my home a little higher to leave room for negotiation?” While it’s tempting to aim high, the reality is that overpricing your property is the most common mistake sellers make—and it can cost you both time and money.
The Pyramid of Buyer Interest
The graphic above perfectly illustrates the relationship between price and buyer visibility. Here’s what it shows:

At Market Value: About 60% of potential buyers will consider your property.

Above Market Value (+10% to +15%): Only 30% to 10% of buyers will look at your home.

Below Market Value (-10% to -15%): You capture the attention of 75% to 90% of buyers

Has anyone shown you what your home's true value looks like in today’s market?


What Happens When You Overprice?
Over ...

Looking to buy or sell a home in the Florida Keys? Meet Lela Ashkarian, the Florida Keys' Top Selling and Listing Agent. With decades of experience, unmatched market knowledge, and a passion for helping clients achieve their real estate dreams, Lela Ashkarian stands out as the go-to expert for anyone navigating the unique and vibrant Keys market.   Whether you’re searching for your dream waterfront property or want to know your home’s true value, Lela’s dedication and expertise make the difference.
Why Work with Florida Keys Top Selling and Listing Agent Lela Ashkarian?
Lela Ashkarian is known throughout the Florida Keys for her:
·       Deep local expertise and 28+ years of experience.
·       Proven track record as a top-selling and listing agent.
·       Personalized service and strong negotiation skills.
·    &n; ...

If you're looking for the perfect blend of island beauty, peaceful living, and smart investment opportunities, explore the communities of Duck Key, Marathon, and Key Colony Beach in the Florida Keys. These areas offer more than just stunning ocean views—they provide a unique way of life. Whether you’re buying your dream home or preparing to sell your luxury property, you deserve a real estate partner who offers unmatched expertise, service, and results.

Lela Ashkarian is that trusted advisor. With years of experience and a deep connection to the Middle Keys, she brings personalized service and a proven track record to every transaction.
Why Choose Lela Ashkarian
Lela is recognized as one of the top agents in the Florida Keys. She has closed over 390 million dollars in real estate transactions since 1997. Her credentials include Certified Residential Specialist, Graduate of Realtor Institute, e-PRO, and membership in Coldwell Banker’s International President&r ...

Florida Keys Real Estate Market Update: Changes Expected in 2025

The Florida Keys real estate market is shifting, and both buyers and sellers need to stay flexible to succeed. Inventory is rising, with more homes for sale than before, especially in areas like the Lower Keys, where listings grew over 22% recently. This means sellers face more competition and must price their homes realistically to attract buyers. On the other hand, buyers have more choices and better opportunities to negotiate, especially with prices dropping by around 10% on average across the Keys.
Timing and pricing are more important than ever. Homes priced right tend to sell faster-even though the overall market is slower and homes are staying on the market longer than before. Working with a local expert who understands the unique Florida Keys market can help you navigate these changes effectively. They can provide up-to-date data, strategic pricing advice, and marketing support to make sure sellers get the bes ...

Market Overview: What’s Happening in the Florida Keys

Based on the latest data from January through April 2025, the Florida Keys real estate market continues to demonstrate its unique position as one of America’s most desirable coastal destinations. The market shows healthy activity with new listings coming online across the Keys, while maintaining a balanced inventory of active properties as of April 30, 2025.

The Florida Keys market remains attractive due to its limited land availability, strict development regulations, and the perpetual appeal of its tropical lifestyle. This combination creates a natural scarcity that helps maintain property values even as other markets may fluctuate.

Why This Is an Excellent Time to Buy in the Florida Keys

1. Stable Investment Potential: Florida Keys properties historically retain their value well due to the limited supply and consistent demand for this unique paradise.

2. Lifestyle Benefits: Purchasing now means immedi. ...