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Coldwellbanker | Real Estate Florida Keys Blog

Monday, March 16, 2026   /   by Lela Ashkarian

Smart Pricing Wins Attention and Offers

Florida Keys Real Estate Market 2026
Pricing Reality Check: Why Smart Pricing Matters
The Florida Keys remain one of the most desirable lifestyle markets in the United States. Buyers continue to arrive from across the country and internationally seeking waterfront living, boating access, and the unique island lifestyle that the Keys provide.
However, even paradise follows the laws of supply and demand. The 2026 Florida Keys residential market data shows that while demand remains steady, the market is becoming more competitive and price-sensitive. Sellers who price strategically are selling homes faster, while overpriced properties are experiencing longer market times and price reductions.
Sales Activity Remains Steady
Across the Florida Keys, 101 residential properties sold, compared with 96 during the same period last year, representing a 5.2% increase in overall sales activity Keys-wide. 
market status
Regional activity varied:
Upper Keys: Sales up 4.3%
Middle Keys: S ...

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Monday, March 2, 2026   /   by Lela Ashkarian

Where Opportunity Lives for Those Who Think Ahead

How War Reshapes the Real Estate Economy — And Where Opportunity Lives for Those Who Think Ahead
This morning reminded me why leadership matters. In times of global uncertainty — like the sudden escalation of military conflict overseas — fear is always the first reaction. Markets dip. Oil spikes. Headlines shout worst-case scenarios. And homeowners quietly wonder: What does this mean for my property? Should I wait? Did I miss my window? After more than three decades in real estate, I’ve learned that the strongest people in times like this aren’t the best predictors — they’re the best thinkers. As my coach teaches, we don’t react to the event; we trace the consequence chain. Rising oil impacts transportation. Transportation impacts inflation. Inflation pressures interest rates. Rates reshape affordability. Affordability shifts demand. And demand reshapes geography. When fuel becomes expensive, commute-heavy areas soften, while walkable ...

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Thursday, February 19, 2026   /   by Lela Ashkarian

If You’re Dreaming of Owning in the Florida Keys… This Is Your Moment

If You’re Dreaming of Owning in the Florida Keys… This Is Your Moment
Many people tell me, “I’d love to own a place in the Florida Keys… but it feels out of reach.” The truth is, timing matters more than perfection. Right now, inventory has increased — which means buyers have more choices, stronger negotiating power, and greater opportunity to secure the property they truly love. When selection rises, leverage shifts.
Today’s market is creating a strategic window. More available homes mean sellers are competing for qualified buyers. That opens the door for thoughtful offers, inspection negotiations, and intelligent pricing conversations. This is not a rush market — it is a positioning market — and that favors prepared buyers who act with clarity.  View the Property of the Week: Great Income-Producing home in Mid Marathon.

If you have been dreaming of a vacation home, a rental investment, or a future retirement pr ...

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Tuesday, January 27, 2026   /   by Lela Ashkarian

Luxury Island Property Duck Key Florida

Here’s the truth most people don’t say out loud: luxury island property isn’t about status, it’s about control.
When you invest in Duck Key, you’re not just buying a home—you’re buying leverage over your time, your health, and your environment.
Think like a high-level decision maker for a moment: Check these Current Listings in Duck Key
Lifestyle
Duck Key attracts people who value calm over chaos—boating in the morning, sunsets in the evening, no crowds, no noise. Your nervous system resets here. That’s not accidental—that’s strategic living.
Environment
Clean air matters. Clean water matters more. Duck Key sits in one of the most pristine marine environments in the U.S. Less pollution, fewer people, more space. Your body knows the difference before your mind does.
Mental Edge
High performers protect their energy. Island living reduces friction—less stress, fewer distractions, clearer thinking. This is wh; ...

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Wednesday, January 14, 2026   /   by Lela Ashkarian

Good News for Florida Homeowners & Drivers: Insurance Relief Is Here

Florida’s insurance market is finally turning a corner—and that matters for your wallet.Across the state, new insurers are entering the market, competition is increasing, and many homeowners and drivers are already seeing real rate reductions.Major carriers are reporting average homeowner savings of 5–8%, with even bigger relief projected at upcoming renewals.Auto insurance is improving too, with loss ratios dropping and insurers cutting rates for thousands of Florida drivers.These changes didn’t happen by chance—recent reforms are stabilizing the system and driving long-term savings.But here’s the key: not everyone automatically benefits unless their policy is reviewed and positioned correctly.If you want to know whether you’re overpaying or missing out on these savings, now is the time—call me and let’s review your options together.
 
From beachfront getaways to income-producing investments, the Florida Keys offer rare oppom ...

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Lela Ashkarian 305-395-0814
Lela Ashkarian
11050 Overseas Hwy
Marathon, FL 33050
305-395-0814
305-395-0814

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