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Coldwellbanker | Real Estate Florida Keys Blog

Thursday, May 22, 2025   /   by Lela Ashkarian

The Secrets of the New Buyer Broker Agreements: What Every Homebuyer and Seller Must Know

Important Changes in Buyer Broker Agreements: What Buyers and Sellers Need to Know
If you’ve been following real estate news, you know that as of August 17, 2024, the way buyers, sellers, and agents handle commissions and agreements has changed dramatically. These new rules, resulting from a landmark National Association of Realtors (NAR) settlement, have reshaped industry practices that stood for nearly a century.
What’s Changed?
·       MLS No Longer Shows Buyer Agent Compensation:
Traditionally, the seller’s offer to pay the buyer’s agent commission was visible in the Multiple Listing Service (MLS). Now, compensation details are private and must be shared individually by listing agents, outside the MLS.
·       Mandatory Buyer-Broker Agreements:
Before viewing any property—virtually or in person—buyers must sign a written agreement with their agent. This contract out ...

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Thursday, May 22, 2025   /   by Lela Ashkarian

Beaches in the Florida Keys

Beaches in the Middle Keys
The Middle Keys, including Marathon and Duck Key, are home to some of the region’s most inviting beaches. These spots offer everything from family-friendly amenities to natural preserves teeming with wildlife.
Sombrero Beach (Marathon)
Sombrero Beach is a local favorite, known for its soft white sand, turquoise waters, and amenities like volleyball courts, picnic pavilions, restrooms, and a playground. It’s pet-friendly and accessible, making it perfect for families. Visitors can enjoy swimming, sunbathing, and snorkeling, and may even spot sea turtles nesting during certain seasons.
Coco Plum Beach (Marathon)
Coco Plum Beach is a more natural, less crowded beach on the Atlantic Ocean side of Marathon. It features soft white sand, shallow waters, and an adjacent wetland area. Facilities include restrooms and a covered pavilion. This beach is also a turtle nesting site and is dog-friendly, making it a peaceful spot for nature lovers and fami ...

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Wednesday, May 21, 2025   /   by Lela Ashkarian

Discover the Local Expert Who Turns Your Florida Keys Real Estate Dreams Into Reality

Looking to buy or sell a home in the Florida Keys? Meet Lela Ashkarian, the Florida Keys' Top Selling and Listing Agent. With decades of experience, unmatched market knowledge, and a passion for helping clients achieve their real estate dreams, Lela Ashkarian stands out as the go-to expert for anyone navigating the unique and vibrant Keys market.   Whether you’re searching for your dream waterfront property or want to know your home’s true value, Lela’s dedication and expertise make the difference.
Why Work with Florida Keys Top Selling and Listing Agent Lela Ashkarian?
Lela Ashkarian is known throughout the Florida Keys for her:
·       Deep local expertise and 28+ years of experience.
·       Proven track record as a top-selling and listing agent.
·       Personalized service and strong negotiation skills.
·    &n; ...

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Tuesday, May 20, 2025   /   by Lela Ashkarian

Discover Luxury Island Living in the Middle Keys with Lela Ashkarian 305-395-0814

If you're looking for the perfect blend of island beauty, peaceful living, and smart investment opportunities, explore the communities of Duck Key, Marathon, and Key Colony Beach in the Florida Keys. These areas offer more than just stunning ocean views—they provide a unique way of life. Whether you’re buying your dream home or preparing to sell your luxury property, you deserve a real estate partner who offers unmatched expertise, service, and results.

Lela Ashkarian is that trusted advisor. With years of experience and a deep connection to the Middle Keys, she brings personalized service and a proven track record to every transaction.
Why Choose Lela Ashkarian
Lela is recognized as one of the top agents in the Florida Keys. She has closed over 390 million dollars in real estate transactions since 1997. Her credentials include Certified Residential Specialist, Graduate of Realtor Institute, e-PRO, and membership in Coldwell Banker’s International President&r ...

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Friday, May 16, 2025   /   by Lela Ashkarian

Here’s the Market Scoop! More Choices, Better Prices!

Florida Keys Real Estate Market Update: Changes Expected in 2025

The Florida Keys real estate market is shifting, and both buyers and sellers need to stay flexible to succeed. Inventory is rising, with more homes for sale than before, especially in areas like the Lower Keys, where listings grew over 22% recently. This means sellers face more competition and must price their homes realistically to attract buyers. On the other hand, buyers have more choices and better opportunities to negotiate, especially with prices dropping by around 10% on average across the Keys.
Timing and pricing are more important than ever. Homes priced right tend to sell faster-even though the overall market is slower and homes are staying on the market longer than before. Working with a local expert who understands the unique Florida Keys market can help you navigate these changes effectively. They can provide up-to-date data, strategic pricing advice, and marketing support to make sure sellers get the bes ...

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Lela Ashkarian 305-395-0814
Lela Ashkarian
11050 Overseas Hwy
Marathon, FL 33050
305-395-0814
305-395-0814

The data relating to real estate for sale on this web site comes in part from the Internet Data Exchange program of the Florida Keys Board of REALTORS®. IDX information is provided exclusively for consumers’ personal, non-commercial use, that it may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing, and that the data is deemed reliable but is not guaranteed accurate by the MLS.
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