Monday, April 28, 2025 / by Lela Ashkarian
A Dream Come True in Paradise!
"Work is love made visible." – Kahlil Gibran
When we work with love, we are not just completing tasks — we are weaving our spirit into everything we do. True work is an offering, a way to serve, to connect, and to bring meaning into the world.
Work without love may fill our time, but it leaves our hearts empty. Let’s strive to make everything we touch a reflection of the love and passion within us. ??
#KahlilGibran #WorkWithLove #Purpose #Inspiration #TheProphet
I am thrilled to share the heartwarming journey of Luc and Suze, who have just achieved the milestone of becoming first-time homeowners in the beautiful Marathon, Florida. Guiding them through this process was not just a professional endeavor but a personal mission filled with patience, perseverance, and profound joy.
Overcoming Challenges with Determination
From the outset, Luc and Suze faced significant hurdles, particularly concerning their credit. Reco ...
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Friday, April 25, 2025 / by Lela Ashkarian
Navigating the Florida Keys Real Estate Market in 2025
As the top-selling real estate agent in the Florida Keys with 28 years of experience at Coldwell Banker Schmitt, I’ve seen the market evolve through booms, corrections, and everything in between. The 2025 Florida Keys real estate market is dynamic, offering opportunities for buyers and sellers who act strategically. Here’s what you need to know to make informed decisions, backed by the latest data from Coldwell Banker Schmitt.
A Market of Paradoxes
The Florida Keys market in 2023 showed resilience despite a correction, with the third-highest dollar volume of sales in history, yet the lowest number of sales in a decade. This paradox highlights a market adjusting after the peak of 2021-2022, with high average sale prices ($671,703 in 2020, up 7.8% from 2019) and low inventory (1,871 properties in 2020, the third-lowest on record).
For sellers, this means pricing strategically to attract serious buyers in a competitive ...
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Friday, April 25, 2025 / by Lela Ashkarian
Unlocking Investment Potential in the Florida Keys
The Florida Keys real estate market is a goldmine for investors, and as the leading Coldwell Banker Schmitt agent with 28 years of experience, I’m here to help you capitalize on it. From vacation homes to commercial properties, the Keys offer diverse opportunities. Let’s explore why 2025 is the year to invest.
A Resilient Market with Growth Potential
Despite a 35% drop in residential sales from 2021 peaks, the Florida Keys market remains strong, with median prices in the Lower Keys reaching $1.275M in November 2024, up 27.5% year-over-year. Limited land and high demand ensure long-term appreciation, making properties a smart investment. New developments with amenities like private docks and clubhouses add value.
Why Work with Me?
With a remarkable $390 million in sales volume, I bring a wealth of experience and market insight to every investment opportunity. Backed by Coldwell Banker Schmitt’s #1 ranking since 20 ...
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Friday, April 25, 2025 / by Lela Ashkarian
Why the Florida Keys Luxury Market is Your Next Investment
The Florida Keys luxury real estate market (homes over $1.3M) is a beacon for high-net-worth buyers, and as the #1 agent at Coldwell Banker Schmitt, I’m here to guide you through this exclusive opportunity. With 28 years of experience, I’ve helped clients secure some of the most coveted properties in the Keys. Here’s why the luxury market is heating up in 2025.
Luxury Market Trends
Coldwell Banker Schmitt dominates the luxury segment, selling 50% more properties over $1.3M than the #2 company in 2022. Despite a 28.6% drop in luxury sales in Q1 2023, the market is normalizing, with average sale prices down only 5% compared to the overall market’s 1%. Inventories of unsold luxury homes rose 65%, offering more choices for discerning buyers.
This normalization signals a buyer’s market for luxury properties, where strategic offers can secure exceptional value. For sellers, my expertise in Coldwell B ...
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Friday, April 25, 2025 / by Lela Ashkarian
Florida Keys Real Estate Market Report – March 2025
Market Overview
The first quarter of 2025 revealed notable changes in the Florida Keys real estate market. Below is a concise summary of key trends and statistics compared to March 2024.
Key Metrics
Number of Sales
Overall: Down 3% from Q1 2024.
Upper Keys: Decreased by 7.8%.
Middle Keys: Dropped 16.8%.
Key West: Fell 4.6%.
Lower Keys: Increased by 19.5%.
Average Sale Price
Keys-Wide: $1,073,416, a 10.2% decrease from last year.
Key West: Strongest performer at ~$1.25 million.
Sale Price to Original List Price
Homes sold for ~90% of the original asking price, consistent with 2024.
Average Price Reduction
Keys-Wide: Sellers reduced prices by 4.1% on average.
Middle Keys: Highest reductions at 5.2%.
Days on Market
Average: 98 days, up from 83 days in March 2024.
Number of Listings
Overall: t ...
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