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Homevalue | Real Estate Florida Keys Blog

Saturday, June 7, 2025   /   by Lela Ashkarian

Why Some Homes Sell in Days While Others Linger for Months—The Seller’s Secret

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Why Listing Your Property Right Matters: The Real Reasons Homes Sit—And How to Avoid Them
Selling your home is one of the most significant financial decisions you’ll make. Getting it wrong can cost you time, money, and peace of mind. While every seller dreams of a quick, top-dollar sale, many homes languish on the market for months. The difference between a home that sells fast and one that sits often comes down to how you list it.
Overpricing: The Silent Killer
Overpricing is the most common reason homes sit unsold. It’s tempting to aim high, hoping for a big payday or “leaving room to negotiate,” but this strategy almost always backfires. Today’s buyers are savvy—they compare your listing to others in the neighborhood and know when a price is out of ste ...

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Tuesday, June 3, 2025   /   by Lela Ashkarian

Discover Your Dream Home in the Enchanting Florida Keys

  Discover Your Dream Home in the Enchanting Florida Keys
Let's Find Your Dream Home in the Florida Keys!
How our Buyers Found their Home with
 Lela Ashkarian
lela@cbschmitt.com
305-395-0814
www.SearchFloridaKeysHomes.com
 There's a unique charm and unparalleled beauty that draws people to the Florida Keys. We at Coldwell Banker Schmitt would be delighted to guide you through the mesmerizing landscape of our community. With a 72-hour notice, we can curate an unforgettable, personalized home-viewing experience for you.
 Buying a home is no small task—it's a journey, and we're here to walk alongside you at every step.
 Our initial consultation will provide an opportunity to understand your unique criteria, enabling us to assist you in finding your ideal home amidst the serene beauty of the Florida Keys.
 To make your journey smoother, we encourage you to share your top five must-haves for your dream home: https://ashkarianardis-homesearc ...

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Tuesday, June 3, 2025   /   by Lela Ashkarian

Top 6 Reasons Why You Should Live in Marathon, FL

Why Marathon, Florida, is the Ultimate Island to Call Home
Key Colony Beach Neighborhood


Have you ever wondered what it would feel like to live in a place where every neighbor waves, every beach is a postcard, and every need is just minutes away? Imagine waking up to the sound of gentle waves, knowing your community is not just friendly, but family.
1. The Community: Where You’re More Than a Neighbor
What if you lived somewhere people didn’t just talk about community—they lived it? In Marathon, the word “community” isn’t just a label—it’s a way of life. With frequent free events hosted by the city, you’ll find yourself attending outdoor movie nights, BBQs, and holiday celebrations, where the food is donated by local churches and businesses. When someone faces hardship, the town unites like clockwork. Fundraisers, benefit events, and helping hands aren’t exceptions—they’re expectations. Ask yourself: When wa ...

  dreamhomegoalsfloridakeys, sellersindemand, chooseashkarianforresults, expertadviceforsellers, sellsmartinfloridakeys, floridakeyshomesforsale, unleashyourhome'spotential, unlockyourhomepotential, floridakeysluxurylistings, lelaashkarian, coldwellbanker, toplistingagent, discoveryourhomevalue, investmentproperitesinmarathon, smartsellersdecide, partnerwiththebest, internatioanlpresidentelite, benefitpurchasinginfloridakeys, keycolonybeachvacationrentals, marathonfloridakeys, whypurchaseinmin7daysvacationrentals

Friday, May 30, 2025   /   by Lela Ashkarian

The Florida Keys Luxury Real Estate Report

The Florida Keys luxury real estate market has undergone notable shifts from January through March 2025 compared to the same period in 2024. While the average sales price climbed to $2.9 million, up from $2.6 million, the number of sales dropped, and properties took longer to sell, with days on market rising to 104. Listing inventory also increased, and the average list price reached $3.8 million. These changes signal that the luxury segment, which had previously buoyed the overall market, is now feeling the effects of broader market headwinds that began in 20231.
A key driver behind the surge in new listings has been sellers’ desire to capitalize on historically high sale prices before further declines, combined with rising property insurance premiums and economic uncertainty. These factors, along with elevated interest rates, have made buyers more cautious, resulting in a market that is increasingly balanced or even tilting in favor of buyers. Inventory levels finally returned/ ...

  dreamhomegoalsfloridakeys, sellersindemand, chooseashkarianforresults, expertadviceforsellers, sellsmartinfloridakeys, floridakeyshomesforsale, unleashyourhome'spotential, unlockyourhomepotential, floridakeysluxurylistings, lelaashkarian, coldwellbanker, discoveryourhomevalue, investmentproperitesinmarathon, smartsellersdecide, toplistingagent, partnerwiththebest, internatioanlpresidentelite, benefitpurchasinginfloridakeys

Tuesday, May 27, 2025   /   by Lela Ashkarian

Best Income-Producing Property Types in the Middle Keys

Best Income-Producing Property Types in the Middle Keys
1. Single-Family Homes in Marathon and Key Colony Beach
Single-family homes in Marathon and Key Colony Beach are top choices for vacation rentals due to their weekly rental allowances. Waterfront properties, particularly those on canals or with ocean access, command premium rental rates. However, note that some neighborhoods, like Stirrup Key in Marathon, have homeowner’s associations (HOAs) that prohibit short-term rentals, so always confirm HOA rules before investing.
Why Invest?
Weekly rentals maximize income during peak and off-peak seasons.
Waterfront homes attract high demand from vacationers.
Marathon and Key Colony Beach offer a relaxed, tourist-friendly vibe.
2. Half Duplexes and Full Duplexes
Duplexes and half-duplexes are especially popular in Key Colony Beach for vacation rentals. These properties offer flexibility, allowing owners to rent one or both units while potentially using the other for personal u ...

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