Overpricing Your Property in the Middle Keys: Why Market Value Matters
As a top listing agent serving Duck Key, Marathon Key, and Key Colony Beach, I often hear the same question from sellers: “Shouldn’t I price my home a little higher to leave room for negotiation?” While it’s tempting to aim high, the reality is that overpricing your property is the most common mistake sellers make—and it can cost you both time and money.
The Pyramid of Buyer Interest
The graphic above perfectly illustrates the relationship between price and buyer visibility. Here’s what it shows:

At Market Value: About 60% of potential buyers will consider your property.

Above Market Value (+10% to +15%): Only 30% to 10% of buyers will look at your home.

Below Market Value (-10% to -15%): You capture the attention of 75% to 90% of buyers

Has anyone shown you what your home's true value looks like in today’s market?


What Happens When You Overprice?
Over ...

Key Colony Beach: Northeastern Escape for Luxury Vacation Rentals and Island Living
If you’re a Northeasterner or Northwesterner, chances are you’ve daydreamed of escaping frigid winters and hectic city life. Purchasing a residential vacation rental or luxury island property in Key Colony Beach – a sought-after island community in the Middle Florida Keys – could turn that dream into reality. This casual guide will walk you through the lifestyle perks, investment potential, market trends, and tax advantages that make Key Colony Beach an especially appealing haven for buyers (and sellers) from the Northeast.
Island Lifestyle: Tropical Paradise Meets Convenience
Palm-lined streets, turquoise waters, and a laid-back vibe define daily life in Key Colony Beach. This small city (around Mile Marker 53 in the Middle Keys ) is known for its friendly community feel – neighbors here don’t even have home mailboxes, by tradition, gathering at the local post off ...

Why No Name Key Has… No Name? #History #FloridaKeys
https://youtube.com/shorts/qvzggh1SbNE?si=66XCJhUD1Wc-7oNH


Tucked away in the Lower Florida Keys, just visible from the Spanish Harbor Channel Bridge, lies No Name Key—an island as curious in name as it is in history. Though it spans just over a thousand acres and remains largely undeveloped, No Name Key has played an outsized role in the narrative of Key life beyond Key West. Its name, ironically, has been in use since at least 1849, when surveyor F.H. Gerdes referenced it in his Reconnaissance of the Florida Reef and All the Keys. The phrase “No Name” likely originated from its absence on earlier charts, simply labeled as the island with no name. Yet by the time Gerdes wrote his survey, the label had stuck, and it has remained ever since. No Name Key’s early development included a remarkable milestone: in 1915, it became home to the first school in the Lower Keys outside of Key West. Census data ...

Work is love made visible." – Kahlil Gibran
When we work with love, we are not just completing tasks — we are weaving our spirit into everything we do. True work is an offering, a way to serve, connect, and bring meaning into the world.
Work without love may fill our time, but empty our hearts. Let’s strive to make everything we touch a reflection of the love and passion within us. 

  A Dream Come True in Paradise!

"Work is love made visible." – Kahlil Gibran
When we work with love, we are not just completing tasks — we are weaving our spirit into everything we do. True work is an offering, a way to serve, to connect, and to bring meaning into the world.
Work without love may fill our time, but it leaves our hearts empty. Let’s strive to make everything we touch a reflection of the love and passion within us. ??
#KahlilGibran #WorkWithLove #Purpose #Inspiration #TheProphet
I am thrilled to share the heartwarming journey of Luc and Suze, who have just achieved the milestone of becoming first-time homeowners in the beautiful Marathon, Florida. Guiding them through this process was not just a professional endeavor but a personal mission filled with patience, perseverance, and profound joy.
Overcoming Challenges with Determination
From the outset, Luc and Suze faced significant hurdles, particularly concerning their credit. Reco ...