Wednesday, March 18, 2026 / by Lela Ashkarian
Your Home Might Be Worth More Than You Think — Let’s Find Out Together.
Lela Ashkarian, PA, CRS, GRI, E-Pro Elite International President's Circle
305-395-0814
Florida Keys Luxury Market Update: What Buyers & Sellers Need to Know in 2026
The Florida Keys luxury real estate market has entered 2026 with a compelling mix of opportunity, shifting dynamics, and continued demand.
Across the Keys, luxury sales ($2.1M+) remain steady, with 39 transactions compared to 38 during the same period last year. While that appears stable at first glance, the deeper data reveals a market that is evolving.
Prices Are Rising—But So Is Strategy
Average sale prices have increased significantly, with the overall Keys-wide average reaching approximately $4.2 million, up over 31% year-over-year. The Middle Keys, in particular, experienced dramatic growth, with price increases exceeding 100%.
At the same time, buyers are becoming more strategic:
Sale-to-original list pri ...
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Monday, March 16, 2026 / by Lela Ashkarian
Florida Keys Real Estate Market 2026
Pricing Reality Check: Why Smart Pricing Matters
The Florida Keys remain one of the most desirable lifestyle markets in the United States. Buyers continue to arrive from across the country and internationally seeking waterfront living, boating access, and the unique island lifestyle that the Keys provide.
However, even paradise follows the laws of supply and demand. The 2026 Florida Keys residential market data shows that while demand remains steady, the market is becoming more competitive and price-sensitive. Sellers who price strategically are selling homes faster, while overpriced properties are experiencing longer market times and price reductions.
Sales Activity Remains Steady
Across the Florida Keys, 101 residential properties sold, compared with 96 during the same period last year, representing a 5.2% increase in overall sales activity Keys-wide.
market status
Regional activity varied:
Upper Keys: Sales up 4.3%
Middle Keys: S ...
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Thursday, February 19, 2026 / by Lela Ashkarian
If You’re Dreaming of Owning in the Florida Keys… This Is Your Moment
Many people tell me, “I’d love to own a place in the Florida Keys… but it feels out of reach.” The truth is, timing matters more than perfection. Right now, inventory has increased — which means buyers have more choices, stronger negotiating power, and greater opportunity to secure the property they truly love. When selection rises, leverage shifts.
Today’s market is creating a strategic window. More available homes mean sellers are competing for qualified buyers. That opens the door for thoughtful offers, inspection negotiations, and intelligent pricing conversations. This is not a rush market — it is a positioning market — and that favors prepared buyers who act with clarity. View the Property of the Week: Great Income-Producing home in Mid Marathon.
If you have been dreaming of a vacation home, a rental investment, or a future retirement pr ...
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Monday, February 2, 2026 / by Lela Ashkarian
Is Elevation Adding Six Figures to Your Home’s Value?
In today’s Florida Keys market, elevation has quietly become one of the most powerful drivers of value—often without homeowners realizing it.
For years, buyers focused on waterfront views, dockage, and finishes. Those still matter. But now, what sits beneath the home—its elevation relative to flood zones—can influence price just as much as what’s inside it.
Why Elevation Matters More Than Ever
Elevation impacts three things buyers care deeply about:
Insurance costs – Above-flood homes often qualify for significantly lower premiums
Risk exposure – Less concern about storm surge, flooding, and future regulatory changes
Peace of mind – A lifestyle benefit that buyers are increasingly willing to pay for
When buyers compare two similar homes, the one above flood frequently feels like the safer, smarter long-term choice—even if it costs more upfront.
How m ...
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Tuesday, January 27, 2026 / by Lela Ashkarian
Here’s the truth most people don’t say out loud: luxury island property isn’t about status, it’s about control.
When you invest in Duck Key, you’re not just buying a home—you’re buying leverage over your time, your health, and your environment.
Think like a high-level decision maker for a moment: Check these Current Listings in Duck Key
Lifestyle
Duck Key attracts people who value calm over chaos—boating in the morning, sunsets in the evening, no crowds, no noise. Your nervous system resets here. That’s not accidental—that’s strategic living.
Environment
Clean air matters. Clean water matters more. Duck Key sits in one of the most pristine marine environments in the U.S. Less pollution, fewer people, more space. Your body knows the difference before your mind does.
Mental Edge
High performers protect their energy. Island living reduces friction—less stress, fewer distractions, clearer thinking. This is wh; ...
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