Overpricing Your Property in the Middle Keys: Why Market Value Matters
As a top listing agent serving Duck Key, Marathon Key, and Key Colony Beach, I often hear the same question from sellers: “Shouldn’t I price my home a little higher to leave room for negotiation?” While it’s tempting to aim high, the reality is that overpricing your property is the most common mistake sellers make—and it can cost you both time and money.
The Pyramid of Buyer Interest
The graphic above perfectly illustrates the relationship between price and buyer visibility. Here’s what it shows:

At Market Value: About 60% of potential buyers will consider your property.

Above Market Value (+10% to +15%): Only 30% to 10% of buyers will look at your home.

Below Market Value (-10% to -15%): You capture the attention of 75% to 90% of buyers

Has anyone shown you what your home's true value looks like in today’s market?


What Happens When You Overprice?
Over ...

Beaches in the Middle Keys
The Middle Keys, including Marathon and Duck Key, are home to some of the region’s most inviting beaches. These spots offer everything from family-friendly amenities to natural preserves teeming with wildlife.
Sombrero Beach (Marathon)
Sombrero Beach is a local favorite, known for its soft white sand, turquoise waters, and amenities like volleyball courts, picnic pavilions, restrooms, and a playground. It’s pet-friendly and accessible, making it perfect for families. Visitors can enjoy swimming, sunbathing, and snorkeling, and may even spot sea turtles nesting during certain seasons.
Coco Plum Beach (Marathon)
Coco Plum Beach is a more natural, less crowded beach on the Atlantic Ocean side of Marathon. It features soft white sand, shallow waters, and an adjacent wetland area. Facilities include restrooms and a covered pavilion. This beach is also a turtle nesting site and is dog-friendly, making it a peaceful spot for nature lovers and fami ...

If you're looking for the perfect blend of island beauty, peaceful living, and smart investment opportunities, explore the communities of Duck Key, Marathon, and Key Colony Beach in the Florida Keys. These areas offer more than just stunning ocean views—they provide a unique way of life. Whether you’re buying your dream home or preparing to sell your luxury property, you deserve a real estate partner who offers unmatched expertise, service, and results.

Lela Ashkarian is that trusted advisor. With years of experience and a deep connection to the Middle Keys, she brings personalized service and a proven track record to every transaction.
Why Choose Lela Ashkarian
Lela is recognized as one of the top agents in the Florida Keys. She has closed over 390 million dollars in real estate transactions since 1997. Her credentials include Certified Residential Specialist, Graduate of Realtor Institute, e-PRO, and membership in Coldwell Banker’s International President&r ...

Florida Keys Real Estate Market Update: Changes Expected in 2025

The Florida Keys real estate market is shifting, and both buyers and sellers need to stay flexible to succeed. Inventory is rising, with more homes for sale than before, especially in areas like the Lower Keys, where listings grew over 22% recently. This means sellers face more competition and must price their homes realistically to attract buyers. On the other hand, buyers have more choices and better opportunities to negotiate, especially with prices dropping by around 10% on average across the Keys.
Timing and pricing are more important than ever. Homes priced right tend to sell faster-even though the overall market is slower and homes are staying on the market longer than before. Working with a local expert who understands the unique Florida Keys market can help you navigate these changes effectively. They can provide up-to-date data, strategic pricing advice, and marketing support to make sure sellers get the bes ...

  A Dream Come True in Paradise!

"Work is love made visible." – Kahlil Gibran
When we work with love, we are not just completing tasks — we are weaving our spirit into everything we do. True work is an offering, a way to serve, to connect, and to bring meaning into the world.
Work without love may fill our time, but it leaves our hearts empty. Let’s strive to make everything we touch a reflection of the love and passion within us. ??
#KahlilGibran #WorkWithLove #Purpose #Inspiration #TheProphet
I am thrilled to share the heartwarming journey of Luc and Suze, who have just achieved the milestone of becoming first-time homeowners in the beautiful Marathon, Florida. Guiding them through this process was not just a professional endeavor but a personal mission filled with patience, perseverance, and profound joy.
Overcoming Challenges with Determination
From the outset, Luc and Suze faced significant hurdles, particularly concerning their credit. Reco ...