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Sellsmartinfloridakeys | Real Estate Florida Keys Blog

Wednesday, March 18, 2026   /   by Lela Ashkarian

If You Know Where to Look,

Your Home Might Be Worth More Than You Think — Let’s Find Out Together.
Lela Ashkarian, PA, CRS, GRI, E-Pro Elite International President's Circle
305-395-0814
Florida Keys Luxury Market Update: What Buyers & Sellers Need to Know in 2026
 
The Florida Keys luxury real estate market has entered 2026 with a compelling mix of opportunity, shifting dynamics, and continued demand.
Across the Keys, luxury sales ($2.1M+) remain steady, with 39 transactions compared to 38 during the same period last year. While that appears stable at first glance, the deeper data reveals a market that is evolving.
Prices Are Rising—But So Is Strategy
Average sale prices have increased significantly, with the overall Keys-wide average reaching approximately $4.2 million, up over 31% year-over-year. The Middle Keys, in particular, experienced dramatic growth, with price increases exceeding 100%.
At the same time, buyers are becoming more strategic:
Sale-to-original list pri ...

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Monday, March 16, 2026   /   by Lela Ashkarian

Smart Pricing Wins Attention and Offers

Florida Keys Real Estate Market 2026
Pricing Reality Check: Why Smart Pricing Matters
The Florida Keys remain one of the most desirable lifestyle markets in the United States. Buyers continue to arrive from across the country and internationally seeking waterfront living, boating access, and the unique island lifestyle that the Keys provide.
However, even paradise follows the laws of supply and demand. The 2026 Florida Keys residential market data shows that while demand remains steady, the market is becoming more competitive and price-sensitive. Sellers who price strategically are selling homes faster, while overpriced properties are experiencing longer market times and price reductions.
Sales Activity Remains Steady
Across the Florida Keys, 101 residential properties sold, compared with 96 during the same period last year, representing a 5.2% increase in overall sales activity Keys-wide. 
market status
Regional activity varied:
Upper Keys: Sales up 4.3%
Middle Keys: S ...

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Monday, March 2, 2026   /   by Lela Ashkarian

Where Opportunity Lives for Those Who Think Ahead

How War Reshapes the Real Estate Economy — And Where Opportunity Lives for Those Who Think Ahead
This morning reminded me why leadership matters. In times of global uncertainty — like the sudden escalation of military conflict overseas — fear is always the first reaction. Markets dip. Oil spikes. Headlines shout worst-case scenarios. And homeowners quietly wonder: What does this mean for my property? Should I wait? Did I miss my window? After more than three decades in real estate, I’ve learned that the strongest people in times like this aren’t the best predictors — they’re the best thinkers. As my coach teaches, we don’t react to the event; we trace the consequence chain. Rising oil impacts transportation. Transportation impacts inflation. Inflation pressures interest rates. Rates reshape affordability. Affordability shifts demand. And demand reshapes geography. When fuel becomes expensive, commute-heavy areas soften, while walkable ...

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Tuesday, February 24, 2026   /   by Lela Ashkarian

Where Luxury Meets the Water: Duck Key Homes Over $2 Million, Lela Ashkarian, 305-395-0814

Iconic Properties In Florida Keys Market 
 
Lela Ashkarian, 305-395-0814 
 
www.SearchFloridaKeysHomes.com 
 

Iconic Duck Key Estates Over $2M
Elevated Island Living & Market Insights
Duck Key continues to define refined island living in the Middle Keys, where premier waterfront residences priced above $2 million offer an exceptional blend of privacy, boating access, and resort-style amenities. This exclusive island enclave is known for its protected dockage, panoramic views of the Atlantic and Gulf, and proximity to Hawks Cay Resort. Luxury homes in the $2M+ range showcase expansive open-concept layouts, walls of glass, chef-caliber kitchens, private elevators, resort-inspired pools, outdoor entertainment terraces, and hurricane-engineered construction. For buyers seeking lifestyle, security, and long-term value, Duck Key remains one of the most compelling waterfront communities in the Florida Keys.

Recent Middle Keys market data reflects ...

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Thursday, February 19, 2026   /   by Lela Ashkarian

If You’re Dreaming of Owning in the Florida Keys… This Is Your Moment

If You’re Dreaming of Owning in the Florida Keys… This Is Your Moment
Many people tell me, “I’d love to own a place in the Florida Keys… but it feels out of reach.” The truth is, timing matters more than perfection. Right now, inventory has increased — which means buyers have more choices, stronger negotiating power, and greater opportunity to secure the property they truly love. When selection rises, leverage shifts.
Today’s market is creating a strategic window. More available homes mean sellers are competing for qualified buyers. That opens the door for thoughtful offers, inspection negotiations, and intelligent pricing conversations. This is not a rush market — it is a positioning market — and that favors prepared buyers who act with clarity.  View the Property of the Week: Great Income-Producing home in Mid Marathon.

If you have been dreaming of a vacation home, a rental investment, or a future retirement pr ...

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Lela Ashkarian 305-395-0814
Lela Ashkarian
11050 Overseas Hwy
Marathon, FL 33050
305-395-0814
305-395-0814

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