Overpricing Your Property in the Middle Keys: Why Market Value Matters
As a top listing agent serving Duck Key, Marathon Key, and Key Colony Beach, I often hear the same question from sellers: “Shouldn’t I price my home a little higher to leave room for negotiation?” While it’s tempting to aim high, the reality is that overpricing your property is the most common mistake sellers make—and it can cost you both time and money.
The Pyramid of Buyer Interest
The graphic above perfectly illustrates the relationship between price and buyer visibility. Here’s what it shows:

At Market Value: About 60% of potential buyers will consider your property.

Above Market Value (+10% to +15%): Only 30% to 10% of buyers will look at your home.

Below Market Value (-10% to -15%): You capture the attention of 75% to 90% of buyers

Has anyone shown you what your home's true value looks like in today’s market?


What Happens When You Overprice?
Over ...

Key Colony Beach: Northeastern Escape for Luxury Vacation Rentals and Island Living
If you’re a Northeasterner or Northwesterner, chances are you’ve daydreamed of escaping frigid winters and hectic city life. Purchasing a residential vacation rental or luxury island property in Key Colony Beach – a sought-after island community in the Middle Florida Keys – could turn that dream into reality. This casual guide will walk you through the lifestyle perks, investment potential, market trends, and tax advantages that make Key Colony Beach an especially appealing haven for buyers (and sellers) from the Northeast.
Island Lifestyle: Tropical Paradise Meets Convenience
Palm-lined streets, turquoise waters, and a laid-back vibe define daily life in Key Colony Beach. This small city (around Mile Marker 53 in the Middle Keys ) is known for its friendly community feel – neighbors here don’t even have home mailboxes, by tradition, gathering at the local post off ...

Looking to buy or sell a home in the Florida Keys? Meet Lela Ashkarian, the Florida Keys' Top Selling and Listing Agent. With decades of experience, unmatched market knowledge, and a passion for helping clients achieve their real estate dreams, Lela Ashkarian stands out as the go-to expert for anyone navigating the unique and vibrant Keys market.   Whether you’re searching for your dream waterfront property or want to know your home’s true value, Lela’s dedication and expertise make the difference.
Why Work with Florida Keys Top Selling and Listing Agent Lela Ashkarian?
Lela Ashkarian is known throughout the Florida Keys for her:
·       Deep local expertise and 28+ years of experience.
·       Proven track record as a top-selling and listing agent.
·       Personalized service and strong negotiation skills.
·    &n; ...

Why No Name Key Has… No Name? #History #FloridaKeys
https://youtube.com/shorts/qvzggh1SbNE?si=66XCJhUD1Wc-7oNH


Tucked away in the Lower Florida Keys, just visible from the Spanish Harbor Channel Bridge, lies No Name Key—an island as curious in name as it is in history. Though it spans just over a thousand acres and remains largely undeveloped, No Name Key has played an outsized role in the narrative of Key life beyond Key West. Its name, ironically, has been in use since at least 1849, when surveyor F.H. Gerdes referenced it in his Reconnaissance of the Florida Reef and All the Keys. The phrase “No Name” likely originated from its absence on earlier charts, simply labeled as the island with no name. Yet by the time Gerdes wrote his survey, the label had stuck, and it has remained ever since. No Name Key’s early development included a remarkable milestone: in 1915, it became home to the first school in the Lower Keys outside of Key West. Census data ...

If you're looking for the perfect blend of island beauty, peaceful living, and smart investment opportunities, explore the communities of Duck Key, Marathon, and Key Colony Beach in the Florida Keys. These areas offer more than just stunning ocean views—they provide a unique way of life. Whether you’re buying your dream home or preparing to sell your luxury property, you deserve a real estate partner who offers unmatched expertise, service, and results.

Lela Ashkarian is that trusted advisor. With years of experience and a deep connection to the Middle Keys, she brings personalized service and a proven track record to every transaction.
Why Choose Lela Ashkarian
Lela is recognized as one of the top agents in the Florida Keys. She has closed over 390 million dollars in real estate transactions since 1997. Her credentials include Certified Residential Specialist, Graduate of Realtor Institute, e-PRO, and membership in Coldwell Banker’s International President&r ...