There’s a great deal of conversation surrounding Florida real estate right now—and if you’re watching the Florida Keys market, here’s what you should know:
 
Opportunity exists for both buyers and sellers, but the right strategy makes all the difference.
Nearly 90% of recent Monroe County sales closed below the asking price.
 
If you’re buying, don’t hesitate to make an offer. There may be room to negotiate the price, terms, or both. A thoughtful offer can begin a productive conversation.
 
If you’re selling, pricing should be viewed as a strategy—not simply a number. Today’s buyers are informed and selective, and the way your property is positioned can shape the entire outcome.
 
Every property and situation is unique. Knowing where you have leverage—and how to use it effectively—is essential.  Below is the Video of the Property of the Week, Click on the Photo 
 

And whe ...

Florida Keys Real Estate Market Update
January–July 2026 compared with 2025
Lela Ashkarian, PA, ABR, CRS, GRI, e-PRO 
29 years serving the Community 
The Florida Keys real estate market is showing renewed strength. During the first seven months of 2026, 1,189 residential properties sold Keys-wide—12.4% more than during the same period last year.
The average sale price increased 12.5% to approximately $1.45 million. Total sales volume reached $1.72 billion, a strong increase of 26.4%. Simply put, more homes are selling, and buyers are spending more money than they did last year.
There are also fewer properties for sale. Active listings dropped 8.2%, while the available supply fell from 10.2 months to 8.3 months. This means buyers have fewer choices, which may help well-priced homes attract more attention.
However, pricing remains very important. The average property took 109 days to sell—12 days longer than last year. Homes sold for about 93.7% of theil ...

Hey there, I have a thought to share with you today, and I hope you and your family are doing beautifully.
Having lived in the Florida Keys since 1984 and serving this extraordinary community in real estate for nearly three decades, one thing has always been at the heart of my business: delivering exceptional service with a true super-servant attitude.
Not all luxury real estate markets are created equal.
In many places, buyers compare homes by price per square foot. But in the Florida Keys, that only tells a small part of the story. Here, buyers are not simply purchasing square footage. They are investing in a lifestyle, a feeling, and a rare island experience that cannot be duplicated anywhere else.
You can build another luxury home, but you cannot create more coastline. You cannot manufacture more turquoise water. You cannot reproduce the magic of island living in the Florida Keys.
That is the power of scarcity.
With only one Overseas Highway connecting this breathtaking cha ...

Fall in Love with the Key Deer

The next time you are in the Florida Keys, take a little drive to Big Pine Key and the surrounding Lower Keys. Slow down, look around, and you may be lucky enough to see one of the most precious animals that call these islands home: the beloved Key deer.
These miniature white-tailed deer are found nowhere else in the world. Gentle, beautiful, and unforgettable, they have lived in the Florida Keys for thousands of years and remain one of the most cherished symbols of island life.
Today, fewer than 1,000 Key deer remain in the wild. Most live on Big Pine Key and nearby islands between Sugarloaf Key and Bahia Honda Key. They are protected under the Endangered Species Act, and the National Key Deer Refuge was established in 1953 to help preserve their fragile habitat.
If you see one, it is hard not to fall in love. Their soft eyes and peaceful presence remind us that the Keys are more than turquoise waters, sunsets, and beautiful homes. They are also ...

Today’s buyers are more analytical. They are looking closely at insurance costs, elevation, flood zones, dockage, condition, rental potential, updates, carrying costs, and overall value.
A property can still sell very well in this market, but sellers must understand that pricing, presentation, and positioning matter more than ever.
The homes that are performing best are usually the homes that are priced correctly from the beginning, presented well, and positioned around what today’s Florida Keys buyers value most: boating access, waterfront lifestyle, privacy, vacation flexibility, walkability, and island living.
Overpricing can cause a home to sit on the market longer, necessitate price reductions, and lose momentum. Strategic pricing can create stronger interest and better results.
Based on the January–May 2026 Florida Keys market report, Keys-wide sales are up 14%, dollar volume is up 23.8%, average sale price is up 8.6%, inventory is down 7.7%, and months of ...